Is Plum a normative assessment?

Yes. A number of Discovery Survey questions are forced-choice, asking for relative, within-person judgments of people about their own tendencies. The resulting scores are then normed in comparison to how much other people in the population make the same relative judgments.

Some of the questions have “right” and “wrong” answers as well. The resulting scores for those components are also normed in comparison to how much other people in the population get those answers correct.